Media Briefing
UNVEILING OF NEW IDENTITY
(22 July 2011) After years of consolidating the resources, LBS is now ready to chart new height. LBS is moving towards developing more premier projects. A media briefing was held on 22 July 2011 at Tropicana Gold & Country Resort by LBS to unveil its new identity.
Approximately 50 media turned up to the event, they are from the mainstream media which is including the printed and electronic media. The event started with the speech given by the Managing Director, Dato’ Lim Hock San sharing the new identity, vision, mission, logo, brand values and direction of the group. A video clips of LBS brand manifesto was shared with the media and guests.
A photography session was also taken place. Dato’ Lim Hock San was accompanied by the executive directors and independent directors on taking the memorable photos with the new image of LBS.
A press conference was held after the unveiling ceremony. The media were all interested to find out more about the new direction of LBS especially its pilot premier project-D’ Island and its international expansion in Zhuhai, China.
“With this rebranding exercise and the committed team, I’m confident that our sales this year will increase by 54% to RM650million from RM422million last year.” added Dato’ Lim Hock San.